These phrases can be found in the majority of sales scripts I read. I’ve read them so often I don’t believe the meaning of the words anymore and I wonder if the audience they’re intended for does, either.

Article originally posted on Medium.com

Asa voiceover artist, I sometimes feel like I get an inside scoop on the future of products and ideas. Often, my participation is the last piece of a promotional/informational puzzle — and the scripts I receive have been in the pipeline for months, and in some cases, even years...

which makes it all the more annoying that we haven’t collectively, as a society, come up with better language to sell our products and ideas. I mean…someone call Corporate Erin. We can do better than this.

• “We harness the power of…..” usually followed by technology, science, or connectivity.

• “…driving change….”

• “We champion growth…”

• “We are architects of transformation”.

• “We are custodians of authenticity.” Hmm.

• “…transcends boundaries…”

• “Together, we…” if you say “are stronger”, I’m gonna barf.

• “…fueled by a passion for…”

• “We elevate…”

• “…relentless pursuit of…”

• “…break down barriers…”

• “…united by a passion for…”

• “…empowering our clients…”

• “…crafting products that…”

Is it me, or are these all starting to sound a little too AI…?

Which are your personal favorites? An even better question - how could we say all of these things differently?